Traffic jam 🍯 for your site

We have been implementing a trading platform for the most modern product in gig-economy — traffic. Are you content-manager, developer, scientist, builder? It does not matter because…

…traffic is traffic

Nowadays traffic is the heart of media brands and influences on content, design, and development which cost enormous money. Every year traffic has been increasing by 26% — 30% for 10 years. It’s amounted to 466 terabits (466 million megabytes). Also, Facebook and other companies from Silicon valley permanently solve issues with the expansion of world markets and present its products for the more different nations and cultural groups. Nowadays traffic is diversified for specific directions and it’s a growing market.

Way2media

But if you want to test your brand from scratch or increase amount of users you have a great challenge:

• you can’t attract a lot of users just in time;
• you can’t unit users from different sandboxes (Facebook, Linkedin, Reddit, Instagram and so on);
• you can’t analyze the profile of your user;
• also, if you haven’t brand in a particular region you need to invest a lot of money to research it manually.

Way2media solves these and similar problems because:

Way2media pack traffic from the whole net in nutritious jars for business.

It’s a great path for small startups and non-technic companies attract an audience without aimless spam. Also, a big media brand can use these jars for permanent growth, checking of the hypothesis or researching of new regions.

Code is code

In the execution of the project, we avoid over functionality and fat design. It’s a real problem when developers want to shove all hype approaches within one service. We follow the philosophy of the project’s CEO:

"Simplicity is the ultimate sophistication. Main points: Keep your service simple, focus it to a direct and clear market". Oded Vilner.

The core of service — convenient search. It’s based on the tag system — traffic is the heart of modern Internet and tags are veins. Сonsidering this we use the fittest stack for the modern marketplace with our Softmotions-boots.

As React library we use MobX because:

• With MobX you can write cleaner code;
• With MobX you can write less code;
• MobX has fewer dependencies than Redux (e.x.).

For Java-backend we use our own boots because in most cases we don’t like such heavy frameworks as Spring. We use Apache Cayenne instead of Hibernate for the same reasons — it’s easier for work with PostgreSQL. We also use Google Guice for convenient work with dependencies between front and back.

4 questions for CEO